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Strategies to Boost your E-commerce Packaging Business

Posted On: Oct-19-2022  By: Joshua Ross
custom packaging

The boxes you ship your products in can make or break your business. Well, you want to protect your product and ensure it arrives safely. But you also want to ensure that people buy it because they love it, not because you sell it. Custom packaging uk can enhance many things in your business. But it takes viable strategies to make things work out. So what should you do? How do you balance all of this?

Fortunately, you can boost your e-commerce packaging usage by following these strategies:

Use Eco-Friendly Custom Packaging

Regarding packaging, we know how important it is to you. That's why we've put together this list of eco-friendly tips that will help you boost your e-commerce box usage.

  • Use eco-friendly cardboard boxes

    These are made from 100% recycled materials and can be used repeatedly. They are also very reasonable. So do not worry about paying too much for them in the long run.

  • Buy recycled bags:

    You can get even more bang for your buck by buying recycled lunch bags or doggy bags at a local thrift store or on Amazon Marketplace.

  • Buy cloth shopping bags:

    These are great. Because they're reusable and won't end up in the landfill after one use. Plus, they're cute.

  • Don't forget about plain paper bags, too:

    These are another eco-friendly option perfect for carrying home purchases from stores like Target or Starbucks. And they look pretty cute too. Use the correct type of packaging. If you're going to package your product. For example, if you're selling digital content, use an e-commerce box or sleeve instead of a plain envelope since they are more secure and convenient for buyers.

Personalize Your Custom Packaging

Personalize your box by adding a photo of the customer with their consent. You can also use their name, address, and order number for easy identification. Add those if you can access their email address or phone number. This will help you build customer loyalty over time. And save time when communicating with them in the future.Please give them a gift card so they can shop at your site. It also helps if they feel like they're getting something extra special.

Personalisation lets you connect with your customers and show them that you care about them. It helps build trust and loyalty, which can boost E-commerce sales. Here are some amazingly unique ways to personalize your Custom Boxes UK.

  • Use a picture of the product inside the package. This can make a package more appealing.
  • Use actual words instead of symbols or numbers. This will keep your costs down and make it easier for customers to determine what they're buying.
  • You can also use images instead of words if they don't work well together.
  • Please include information about where the product came from or who made it. This will help show customers that you care about their needs.

Strategize Your Packaging Usage

Additionally, you can experiment with your box if you are smart and know exactly where you are going.

  • For instance. Use the right size of custom packaging boxes. Because your products' height and weight will determine how much weight is needed on each side, you must get this right before starting production.
  • Use the right amount of packaging. People won't want to buy from you if there's too much stuff inside. Because they'll have too many choices. On the other hand, if there isn't enough stuff inside, people may think something is missing or damaged during transport. Alas, this can lead them away from buying from you.

Encourage Customer Feedback

Custom printed boxes are a big deal, and getting the correct feedback can be challenging when selling online. But there are ways to encourage customer feedback to boost your E-commerce box usage. And make it easier for you to enhance your quality control strategy. The first thing to do is ensure you're offering something valuable to customers. For example, if you're selling a product that is a copy from someone else, like a t-shirt or a coffee mug, the design may not provide much value for customers.

Still, if it's something uniquely yours, like an art print, customers may appreciate getting in touch with you about why they like it so much. So think about what makes your product unique. And then find out what makes people love it. Next, ask them questions! What did they like most about the product? What did they dislike? How will they rate the experience overall? These are all great questions for getting customer feedback. Mainly because they help you figure out exactly what worked for them and what didn't, encouraging customer feedback. Also, respond to feedback.

Add a Surprise Gift inside the Box

Is your E-commerce packaging getting a little dull? If you're like most people, it is a yes. But there's a simple way to get the boost you need to ensure your packaging stands out: add a surprise gift inside the box! Adding a surprise gift inside custom boxes is an excellent way to add value and surprise. It can be a free product or even an offer for people who purchase from you. You can also use this as an option to promote your brand, so ensure you are doing it right.

Surprise gifts are a fantastic way to increase sales. Because they add that extra bit of excitement that customers can't ignore. And if you're using e-commerce packaging, surprise gifts are convenient because they don't require changes to the product itself, unlike coupons or other discounts.


These strategies can help you boost your custom packaging usage. The most important takeaway for any retailer is that packaging is one of the essential elements of an e-commerce business. If you don't have a good package, then none of your other marketing efforts will matter much.

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